Hope City

Branding and Web Design for a Fundraising Community Interest Charity

Brand design and website for community interest company ‘Hope City’, including brand key, identity, and key language.

Client Hope City

Industry Charity

objective

Create a brand design and website for community interest company ‘Hope City’, including brand key, identity, and key language.

Process

Step 1:  Vision

Step 1: Vision

Big whiteboard meeting. We ask the right questions, outline the vision, understand the story and craft our brief.

Step 2: Concepts

Step 2: Concepts

Concepts and creative directions - elevating the language, articulating the vision, delivering first stage visuals. Including mood boards, logo designs, brand key, etc.

Step 3: First Time Lucky

Step 3: First Time Lucky

First time out, we delivered a concept that was a slam dunk. This was an exciting meeting, where we decided on the visual identity of Hope City, and discussed the wider application of the chosen direction.

Step 4: Website Design

Step 4: Website Design

Build out the visuals and design the website, building this idea of a ‘destination’. We also created content frameworks to help them articulate their message, using our brand key for inspiration.

Step 5: It Exists

Step 5: It Exists

We deliver the site and logo pack, along with other visual assets ready for content rollout on web and multiple channels.

Why We Were the Perfect Fit

We had the cross-discipline knowledge to implement striking logo and brand design that inspired to a wider design language, which was then conceptualised, designed and developed for web.

You know what do do.

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